Labelist Cosmetics: Redefining Clean Beauty Packaging

Award-winning Design by Brava Design

Labelist Cosmetics, created by the talented team at Brava Design, is a cosmetic brand that embraces the Clear Beauty trend. The brand offers a comprehensive range of nine different cosmetics, carefully divided into three levels: essential, treatment, and intensive. Each level caters to specific skincare needs, ensuring a holistic approach to beauty.

The inspiration behind Labelist Cosmetics' packaging design was to create a visual representation of a healthier environment. The team chose a vibrant color palette that evokes a sense of vitality and well-being. For example, the Hoot product, with its explosion of vitamins, is represented by a gradient design that adds movement to the packaging.

One of the key strengths of Labelist Cosmetics' packaging is the emphasis on the user's experience. The combination of soft-touch varnish and iriodin varnish creates a tactile contrast that enhances the overall sensory experience. Additionally, the packaging features a pre-cut that allows consumers to catch a glimpse of the product inside without fully opening it.

The realization of this design involved utilizing advanced printing techniques. The packaging is created using 3-ink offset printing on graphic cardboard. The gradients are achieved by blending two Pantone colors with a black ink, resulting in a unique gradient for each product. Silver and gold stamping add a touch of elegance to the essential, treatment, and intensive levels, respectively. The use of iriodin varnish creates a shimmering effect, enhancing the gradients and adding depth to the design.

Labelist Cosmetics' packaging dimensions are 60 x 36 x 106 mm, with a pre-cut on one side that allows for easy unfolding to reveal additional information, such as usage instructions. The minimalist formulas of the cosmetics themselves align with the brand's commitment to clean beauty, avoiding harmful ingredients and unnecessary additives.

Labelist Cosmetics' packaging design has garnered international attention, with distributors eagerly anticipating its release. The project, which began in July 2019 and concluded in August 2020 in Barcelona, showcases the dedication and creativity of the design team.

Brava Design successfully overcame the challenge of designing packaging for a fast-paced industry like cosmetics. The team aimed to create an innovative and visually appealing design while staying within a tight printing budget. The result is a packaging design that captures the essence of Labelist Cosmetics, offering a unique and engaging experience for consumers.

Labelist Cosmetics' packaging design has been recognized with the prestigious Bronze A' Design Award in Packaging Design. This award celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life. Brava Design's innovative approach to clean beauty packaging has truly made a mark in the industry.

Experience the revolution of clean beauty with Labelist Cosmetics and indulge in a skincare routine that goes beyond the surface. Let the vibrant colors and thoughtful design transport you to a world of rejuvenation and self-care.